Web Survey Bibliography
Relevance & Research Question
The number of internet panelists accessing internet surveys with mobile devices has quickly bypassed the 20% mark. Yet, little is known about the influence of screen size on survey data quality. How do answers given on a small screen device (e.g. smartphone) differ from answers given on a large screen device (e.g. laptop or desktop computer)?
LINK conducted a series of fundamental research on this subject. In the following presentation we would like to show our latest scientific results from an applied marketing research project on online and mobile shopping decision making.
Methods & Data
Method: Online survey with adaptive questionnaire layout optimised for small and large screen devices.
Sample:
Representative Swiss sample from the LINK Internet Panel and LINK Mobile Panel.
These panelists regularly answer questionnaires on both large screen devices (eg. laptop or desktop computer) and small screen devices (e.g. Smartphone).
Applying an identical split sample approach, we examined the effects of the device used for answering the questionnaire:
Group 1 had to answer the questionnaire on a large screen device (invitation by e-mail)
Group 2 had to answer the questionnaire on a smartphone (invitation by SMS)
N=300 complete interviews per group
Participation rate for both groups approximately 50%
Results
Differences in answering behaviour of panelists using a large screen device compared to panelists using a small screen device. Effect can especially be found in various question types such as closed and open questions, matrix questions, etc.
Added Value
Sharing new and relevant results about the influence of different screen sizes on the answer behaviour in internet surveys.
Showing possible ways to deal with increasing numbers of panelist answering by smartphones.
GOR Homepage (abstract) / (presentation)
Web survey bibliography - 2014 (234)
- Undisclosed Privacy: The Effect of Privacy Rights Design on Response Rates; 2014; Haer, R., Meidert, N.
- Modelling ”don’t know” responses in rating scales; 2014; Manisera, M., Zuccolotto, P.
- Does Gamification Work? - A Literature Review of Empirical Studies on Gamification ; 2014; Hamari, J., Koivisto, J., Sarsa, H.
- Clicking vs. Dragging: Different Uses of the Mouse and Their Implications for Online Surveys; 2014; Sikkel, D., Steenbergen, R., Gras, S.
- The Effect of Benefit Wording on Consent to Link Survey and Administrative Records in a Web Survey; 2014; Sakshaug, J. W., Kreuter, F.
- Completion rates and non-response error in online surveys: Comparing sweepstakes and pre-paid cash incentives...; 2014; LaRose, R., Tsai, H. S.
- The accuracy of self-reported medical history: A preliminary analysis of the promise of internet-based...; 2014; Kelstrup, A. M., Juillerat, P., Korzenik, J.
- Panel Attrition - Separating Stayers, Fast Attriters, Gradual Attriters, and Lurkers; 2014; Lugtig, P. J.
- Dropout Rates and Response Times of an Occupation Search Tree in a Web Survey; 2014; Tijdens, K. G.
- The use of within-subject experiments for estimating measurement effects in mixed-mode surveys ; 2014; Klausch, L. T., Schouten, B., Hox, J.
- Improving the Representativeness of Online Surveys ; 2014; Henning, J.
- GESIS Panel: Sample and Recruitment; 2014
- Online Surveys as a Management Tool for Monitoring Multicultual Virtual Team Processes; 2014; Scovotti, C.
- How much is shorter CAWI questionnaire VS CATI questionnaire?; 2014; Bartoli, B.
- WEBDATANET: A Network on Web-based Data Collection, Methodological Challenges, Solutions, and Implementation...; 2014; Tijdens, K. G., Steinmetz, S., de Pedraza, P., Serrano, F.
- The Use of Paradata to Predict Future Cooperation in a Panel Study; 2014; Funke, F., Goeritz, A.
- Incentives on demand in a probability-based online panel: redemption and the choice between pay-out...; 2014; Schaurer, I., Struminskaya, B., Kaczmirek, L.
- The Effect of De-Contextualisation - A Comparison of Response Behaviour in Self-Administered Surveys; 2014; Wetzelhuetter, D.
- Responsive designed web surveys; 2014; Dreyer, M., Reich, M., Schwarzkopf, K.
- Extra incentives for extra efforts – impact of incentives for burdensome tasks within an incentivized...; 2014; Schreier, J. H., Biethahn, N., Drewes, F.
- Students First Choice – the influence of mobile mode on results; 2014; Maxl, E.
- Device Effects: How different screen sizes affect answer quality in online questionnaires; 2014; Fischer, B., Bernet, F.
- Moving towards mobile ready web panels; 2014; Wijnant, A., de Bruijne, M.
- Innovation for television research - online surveys via HbbTV. A new technology with fantastic opportunities...; 2014; Herche, J., Adler, M.
- Mixed-devices in a probability based panel survey. Effects on survey measurement error; 2014; Toepoel, V., Lugtig, P. J.
- Online mobile surveys in Italy: coverage and other methodological challenges; 2014; Poggio, T.
- Distress Tolerance as a Predictor of Risky and Aggressive Driving; 2014; Beck, K. H., Ali, B., Daughters, S. B.
- African-American breast cancer survivors’ preferences for various types of physical activity interventions...; 2014; Paxton, R., Nayak, P., Taylor, W., Chang, S., Courneya, K., Schover, L., Hodges, K., Jones, L.
- Measuring well-being: An analysis of different response scales; 2014; van Beuningen, J., van der Houwen, K., Moonen, L.
- The impact of contact effort and interviewer performance on mode-specific nonresponse and measurement...; 2014; Schouten, B., Cobben, F., van der Laan, J., Arends, J.
- Topic sensitivity and research design: effects on internet survey respondents' motives; 2014; Albaum, G., Roster, C. A., Smith, S. M.
- Improving Survey Methods: Lessons from Recent Research; 2014; Engel, U., Jann, B., Lynn, P., Scherpenzeel, A., Sturgis, P.
- Picking up the Bread Crumbs: Holistic Insights from Social Media; 2014; Souda, P.
- Beauty is more than screen deep: Improving the web survey respondent experience through socially-present...; 2014; Casey, T. W., Poropat, A.